With over 800 thousand personal trainer business’s in the US alone, and estimated market size of $12 billion it is clear that the personal trainer industry is booming. However, to ensure you get a piece of the action, you want to use the correct tools for your personal trainer business.
The perfect tools will save you time to ensure you can spend more time being a personal trainer.
With so many tools out there, picking the best ones for your business can take up a lot of your time researching. So to save you time, we have put together a list of time-saving tools that will give you a head start as you look ahead to 2023.
Let’s start with your most important tool. As a busy trainer, you must make the most of your time. You don’t want to be using spreadsheets, messaging apps and multiple other tools when you can use a personal trainer software that allows you to have all of your most important tools in one platform. The comprehensive tool package will provide easy-to-use features for all personal trainer's tasks. The top features include:
- Assessments
- Group Training Systems
- Program Design
- Nutrition Coaching
- Habit Coaching
- Automations
- Integrations
- Pre-made Templates
- Easy Client Communication
Additionally, the ability to quickly deliver new clients with all the material they need instantly will not only save you time but also help with keeping your new clients informed and happy.
You do not want to waste your time posting on each social channel. Hootsuite allows personal trainers to schedule social posts across multiple social networks. While also managing organic and paid content, replying to customer conversations, and analyzing this data to ensure your social strategy is on track.
Hootsuite is an excellent option if you’re just starting your personal trainer business and are looking to up your social media game. They offer a limited Free plan, which allows you to add two social accounts, create five messages, and will enable you to have access for one user.
We think it could be a good match for your PT business, as it allows you to:
- Plan and schedule your posts
- Automate a robust social presence that will allow you to concentrate on your fitness business.
- Easily find and share content from your network by creating dashboard streams. We like that they also have a massive range of training and coaching in social marketing, which will allow you to become a pro in no time
We are always looking for a tool to help us with multiple disciplines, and SEM Rush falls into this category.
The ability to use the tool to help with SEO, Social, and Content marketing means that SEM Rush will not only save you time but it will also streamline your personal trainer business reliance on additional marketing tools. Use the tool to help with the following:
- Make your ads be noticed
- Create attractive content
- Improve your website
- Outrank your competitors
- Analyze performance
One of our favorite features in the software is the Content Idea Generator. Semrush is an excellent tool for brainstorming new content ideas for your blog.
For example, if you enter the keyword “Personal training” into Semrush’s Topic Research tool, you’ll find many more highly efficient, trending subtopics like “pain points,” “nutrition plans,” and so on. A real-time saver for a busy personal trainer.
Sendinblue is an all-in-one email marketing platform. It also allows you to set up a CRM and connect your Facebook account to the paid version.
The platform allows you to create email marketing campaigns, set up automation, and manage your contacts using the built-in CRM. Whereas most email software gate most of their features behind their paid plans, you can easily set up your online personal trainer business’s email marketing without spending a dollar.
In the free version, you can have unlimited contacts and send up to 300 emails daily. You can even install a chat window on your website to talk to your customers in real-time. We love it for its automation.
Have you ever had a never-ending to-do list written down in multiple locations? We sure have, and to help us, we use Trello, a Project Management tool.
Trello is set up into boards, lists, and cards, enabling busy personal trainers to create a card in seconds, ensuring that all of your most important tasks are in one place. In addition, Trello is visual and easy to use, allowing you to keep on top of projects while working with clients.
They have even created hundreds of templates, which allow you to use Trello boards that are already working for small businesses like yours.
Canva offers free design software to quickly set up and manage all creative for your fitness business. A paid version is available, but for a small business, the free version should be sufficient. Templates include social media posts, blog banners, and much more, automatically giving you the correct size you need for each platform.
The free version is perfect for online personal trainers who want to design anything, from logos to social media content. There are loads of free templates, photos, and fonts. You're also able to add your images and logos.
We hope this list of marketing tools to help your online personal trainer business is valuable. As you can see, your business can have the means to save you time and help you get more clients. So choose the ones that help with the marketing channels you wish to use and get moving forward and growing your personal training business.
We'll get you up and running in no time. Start with our zero-risk free trial and build your personal training empire today.
