As we reach the end of another year, it is clear that the social media landscape continues to change in the personal trainer industry. This means there is still a valuable opportunity for your personal trainer business to reach and engage with new and existing clients as we approach a new year.
Of course it does, and here are some stats to back it up:
- Social media user numbers have over the past 12 months continued to grow, with 190 million new users joining social media since this time last year.
- Your target audience will use the social platform that fulfills their need. This is why it is crucial to appear on the right social channel and at the right time with the right message.
- There are more than 50 million small businesses using Facebook Pages to connect with customers.
- 71% of consumers who have had an excellent social media experience with a brand are likely to recommend it to others.
Your personal trainer clients are also social media users, and it’s your opportunity to find out where your clients consume their content. This provides a massive opportunity for you to get in front of your clients to grow their businesses. Let’s look at the four ways in which social media can help your personal trainer business.
In our multi-channel digital world, your potential clients will research online before buying. Of course, their first will be Google. Still, many searches will also turn to Facebook, Instagram, or any other social media network to see if a personal trainer or fitness business is established on social.
There are three likely outcomes when potential clients look for your personal trainer business online:
1. First, they don’t find anything and immediately and lose interest.
2. They find your social media profiles, but you aren’t active.
3. They find your social media profiles, see that you’re active and providing valuable content, and learn more about your business. This leads to increased trust and brand recognition.
One of the benefits of setting up your personal trainer or fitness business profiles on key social media channels is that it allows you to own as much of the Google search engine result page as you can.
Give it a test. Search your company name (or competitor) on Google. The social channels will appear on the search pages. The more pages you own, the higher your percentage chance of being seen by potential clients searching for your brand or fitness products.
Finally, utilizing social media channels will give you a SEO boost, as it will make your brand and content more visible. Which in turn drives more traffic to your website. Additionally, adding videos to your YouTube channel will help you regularly rank on search engines. Check out our guide, which looks at how you can optimize your YouTube videos for SEO ranking.
Generating exposure on social is great, but your main aim is to get personal trainer clients. Social gives your fitness brand a personality that can capture the imagination of your target audience. It gives you the means to let them know who you are and how your product can help them. Which can lead to more brand loyalty and more leads in your pipeline.
The natural flow of social proof, where potential clients (and current clients) follow, like, and share your social content. It gives you a constant stream of social proof for potential customers to see that you are a trustworthy, active business with a product that can help them.
Once you have built your social strategy, increased your followers, and gained new personal trainer clients, it is essential not to stop there. The next step is to utilize client referrals and testimonials on social media to show social proof of your business and add another route to receiving new leads.
There are multiple occasions to ask for referrals or reviews. For example, why not add a referral or review template to your onboarding process? Or, if you have a list of past clients, ask them to refer you to their network.
By using social media to stay top of mind with clients and leads, you’ll naturally increase retention, repeat closings, referrals, and online reviews.
We have put to put together a guide that will help you get testimonials for your personal trainer business.
Utilizing the power of social media gives you an excellent opportunity to reach, connect, and engage with your ideal customers. While also helping you retain existing clients and giving you a pipeline of new leads. It’s your role to create engaging and value-added content to start a conversation and build your fitness brand.
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