Being on the top page of Google Search will significantly help you get more clients. So it is no surprise that Google has a 91.9% market share of search, but how can you get your personal trainer business to rank on the first page of Google?
This post will explain what local SEO is and show you some quick steps you can take today to ensure you give your personal trainer business the best chance to rank higher on Google.
But first, let’s start with a brief explanation of SEO and why it is important for your business. SEO marketing is a way to ensure that your website ticks as many boxes for it to be favorably looked upon by search engines. In fact 68% of online searches begin with a search engine. This is important because it tells us that people looking for personal trainers like you are starting their search on a search engine. On top of this, another surprising stat is that 0.78% of Google searchers click on results from the 2nd page So, not only do you need to ensure you are doing the right things, you also need to appear as high as you can on the Google SERP (Search Engine Results Page).
We have set the case for SEO. We will now show you some quick hacks to help your personal trainer business succeed. Back in 2003, search engines wanted to provide people with content related to their local area. For example, people searching for an “electrician near me” would wish to see a list of local electricians. The same can be applied to people searching for personal trainers.
From this, Local SEO was born. Google’s algorithm bases its criteria around the prominence, relevance, and distance, and as business owners, there are several things you can do to help with this.
Setting up a Google business profile is the easiest and quickest way to help your customers find you. While allowing you to add images, list your fitness products, and gather reviews. Once you set up your profile, you will appear on Google and Map searches.
Step 1
On your device, navigate to the Google Business Profile Manager
Step 2
You need a Google account to create your business profile. If you do not have one, sign up for a new account.
Step 3
Enter the name of your fitness or personal trainer business. Click “Next”. Google automatically generates a list of names and may also be able to select your business from the list of suggested companies.
If you receive a message saying that someone else already has the business, click on this link to request ownership.
Step 4
Search for your selected business category. When you have found this, click “Next.”
Step 5
In the next step, you will choose if you have a location that your customers can visit. If you have a physical storefront, click “Yes”. If, like the majority of service-based businesses, you do not click “No.”
Step 6
In this section, you can enter the service area of your fitness business. You can add this by Cities or postcodes. To clarify, this is the area you want to do business in. Google allows you to add 20 service areas.
Step 7
Enter your website and phone number. If you do not have a website yet, check out our Personal Trainer Website Set-Up Guide, which will take you through the process of getting your personal trainer business set up with a website. When you have done this, select “Finish.”
Step 8
The final stage is the verification process. Again, make sure you review each option before you proceed.
Reviews not only help you retain and get more clients, but they will also improve your SEO.
Businesses with 4 or more stars on Google My Business outrank those with less than 4 stars. The best part is that there is an easy way to collect reviews on your profile. Simply log in to your account. Then, in the left menu, click on “Home” on the “Get more reviews” card. Then, simply copy your short URL.
When your clients click the link, they can easily rate your business and leave a review. Stuck for ways to ask for a review? Here are some suggestions:
- Ask your current and old clients to leave a review.
- Include a “leave a review” email for new clients' sign-up process.
- Integrate a Google Review widget into your website.
Once you have set up your Google Business profile, you may want to consider the following to help your local SEO presence.
Claim your Yelp Page
Yelp appears in the top five search results for 92% of Google web queries that consist of a city and business category for example “personal trainer in Modesto” This means that claiming and updating your Yelp profile will also help your personal trainer business rank higher on Google. The best part is that Yelp has created this simple guide to claim your free Yelp business page
Updateg your Facebook Business Page for Reviews
Facebook also allows you to receive reviews on your business page. To do this, follow these steps:
1. First, you need to change your settings to allow the Reviews tab to show on your business page. Click “Settings” at the top of your page.
2. Navigate to “Edit Page” on the left-hand side
3. Scroll to “Reviews”
4. Select “Settings” next to the Reviews section and change the slider to “On.”
5. Select “Save” changes
Once this is done, your will need to tell Facebook to show the reviews tab on your Facebook page. To do this, follow these steps:
1. Click “Settings” - “Edit Page.” Under the section titled “Tabs,” turn on the option to “Use default tabs.”
2. Scroll until “Add a Tab” is visible. Click on it.
3. Add the “Reviews” tab.
Finally, when you start receiving reviews across Google, Yelp, and Facebook, it is crucial that you reply to them all. Both positive and negative. That’s a wrap. You will have the confidence to start your local SEO journey. Take a step at a time, and you will gradually see improvements in your traffic from Google and other search engines. Check out our marketing blogs on our website to find out more about marketing for your personal trainer business.
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